Culture

Our Core Values

1. Belief: Employees and the company share common interests and aspirations, aiming to achieve great success together with the boss.

2. Confidence: Optimistic and approachable, with an unwavering belief in victory; nothing is impossible if you dare to dream it.

3. Life: Work happily and enjoy life!

4. Customer: Dedicated to producing high-quality, reliable products for our customers and creating value that benefits them.

5. Principle: Systems take precedence; the boss comes second!

6. Pragmatism: The key to success in work lies not only in identifying problems but also in developing detailed, actionable plans and effectively addressing challenges.

7. Standard: Strive for industry-leading excellence in all endeavors.

8. Team: United as one, our strength can cut through steel; when countless streams converge into the sea, they can move heaven itself; with shared determination, our unity stands firmer than gold.

9. Criticism: Criticism is an act of care. Mistakes are not something to fear—what’s truly daunting is the lack of courage to acknowledge and embrace improvement.

10. Self-Reflection: Hold oneself accountable first—after all, I am the root of everything.

11. Gratitude: Approach life with gratitude, and dedicate yourself to your work with compassion.

Our Core Philosophy

1. Philosophy of survival: Your success is my success. Stay sharp during triumphs, and redouble your efforts in times of failure. When the factory prospers, we thrive; when it falters, we share the shame. Without joy, there is worry; without progress, there is regression.

2. Growth Philosophy: Trials are an essential lesson for those who strive for success.

3. Development Philosophy: An open mindset, enhanced learning and awareness, and a commitment to fostering change—constantly disrupting equilibrium to achieve continuous, spiral progress.

4. Innovative Mindset: Be observant, think proactively, pay attention to details, and dare to innovate.

5. Business Philosophy: Help customers achieve their dreams, empower employees to realize their aspirations, and, incidentally, fulfill the company's vision.

6. Sales Philosophy: Sell with passion and conviction, believing that the products and services we offer can deliver greater value to our customers. First sell the idea, then the product; first build trust, then present the product; first evoke emotion, then introduce the product; and finally, provide solutions before selling the product itself.

7. Management Philosophy: Lead by example before managing, prioritize rationality over control, and adopt a differentiated approach—large enterprises focus on people management, while small enterprises concentrate on task management. Embrace humanized management, emotional intelligence-based leadership, and systematic governance.

8. Service Philosophy: Customer-centric, delivering swift responses and touching customers with our exceptional service.

9. Quality Philosophy: When quality conflicts with cost, quality takes precedence. When quality conflicts with production volume, quality also takes precedence.

10. Work Philosophy: Strive harder than others, put in more dedication than anyone else, and take full responsibility as the primary stakeholder and expert in your role.

11. Guiding Principles for Life: Uphold principles, maintain order, practice integrity, and cultivate self-discipline.

12. Talent Philosophy: We don’t seek the outstanding—instead, we choose those who are the best fit. Our approach is people-centric, aligned with human nature, and tailored to individual strengths. Hiring the right person not only optimizes costs but also ensures greater long-term value; conversely, hiring the wrong person can lead to significantly higher expenses. We prioritize individuals who possess both virtue and talent for critical roles, nurture those with virtue but lacking in talent, and firmly avoid employing individuals who excel in talent but lack moral integrity.

13. Communication Philosophy: Empathize and Connect with Heartfelt Understanding.

14. Compensation Philosophy: Reward comes with results; without achievement, there is only shame. Hard work does not equate to merit—without genuine contributions, there is no basis for recognition of effort. Earn your deserved rewards through tangible outcomes and accomplishments.

15. Promotion Philosophy: Integrity serves as your passport, while performance speaks volumes. Cultivating talent is the key to unlocking opportunities for advancement.

16. Philosophy of Success: Ordinary people pursue goals, exceptional individuals surpass them, and extraordinary achievers create miracles.

17. The principle of conservation: Each sale generates gross revenue, while every saving contributes to net profit.

18. Execution Philosophy: Prioritize diligence, followed by intelligence; focus on details, and success lies in execution.